A company’s marketing strategy, the development of new software, the rollout of a new product, and other initiatives may all fall within the purview of a project manager. In order to successfully complete the most critical projects for their organizations, project managers must be strong in the areas of leadership, coordination, and motivation. Read on […]
Many readers wonder what compels me to share my thoughts on product management in print. Sometimes, after conducting a benchmark study with significant findings, I’ll share the information for the benefit of all. On occasion, I notice trends or patterns in a company’s operations that may serve as a clear guide or “how-to” manual for
Product management is crucial for achieving company goals through the stages of a product’s life-cycle. Also, management of products acts as the company’s spokesperson for customers. Companies’ customers, non-customers, buyers, and users in certain niches all make up the “market.” They tell it like it is by taking vital market data and turning it into
The traditional business model often involves product technology development by engineers, product presentation decisions by marketers, and customer relationships managed by business developers. All three roles are still necessary in product management, but the manager is ultimately responsible for setting the framework and leading the process. The product manager’s proficiency in these three areas is
Managers of products also need the ability to put together and steer multidisciplinary teams. To ensure the success and development of a product, it is crucial to assemble, manage, and direct a team of professionals from several departments, such as engineering, design, sales, and marketing. This entails defining the product’s direction and goals, encouraging teamwork
